Small Hours, a weekly letter
Launching a reader-supported newsletter and growing it past its first thousand subscribers.
- Role
- Writer and publisher
- Year
- 2024
Small Hours began as a note to twelve friends about what I was reading. It is now a weekly letter with a paid tier that covers its own costs.
Format
One essay, three links, and a closing line. The shape has not changed since the first issue, and readers say that is part of the appeal.
Growth
There was no launch. Each letter ended with a line asking readers to forward it to one person, and most months, someone did.